Marketing Dynamics Brenda Clark

ISBN: 9781590705865

Published: January 1st 2006

Hardcover

784 pages


Description

Marketing Dynamics  by  Brenda Clark

Marketing Dynamics by Brenda Clark
January 1st 2006 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 784 pages | ISBN: 9781590705865 | 6.79 Mb

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career inMoreMarketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion.

Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new edition, each chapter has been revised to reflect the latest in marketing trends and information.• Complete, in-depth coverage of the four Ps of marketing lay the foundation for applying the marketing concept.• Economic concepts are integrated into chapter content to provide better understanding of business functions.• The communication process is explained in depth and integrated into the promotion process.



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